Web Media Engineering
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SmithKlein.com
Throughout all our work you will hear this repeated - navigation is king.
Every human on the planet has a concept of how the world works. Granted, they are all different. When we are presented with a new outcome that we did not expect, it takes time to integrate it into our world view.
The same is true of a website. If the navigation is outside the cultural metaphors or it keeps changing throughout the site, the visitor will have to stop to re-group. Your visitor's mind should stay on the central points of your site.
Put the navigation in one place on the page an keep it there on every page.
Organize the site around just a handfull of ideas and force the navigation to reflect those ideas.
The biggest complaint we received from our members was that they couldn't find anything on the [ old] BARA Website. There were limitations to the searching function and it just took too long to hunt down information. Furthermore, we simply outgrew our menu items and functionality.
Web Media Engineering offered the best vision for the BARA's Website functionality and capability, and the company's technology was more advanced than what we could find elsewhere.
But what impressed us the most was when the Web Media Engineering team came to the final selection meeting and unveiled a nearly completed, functioning Website for BARA. We were amazed at their speed and timeliness to put together the test site in just a few days. We knew then this was the company we wanted to do business with.
Mike Scott
Website committee chair for BARA's Board of Directors
