Navigation

SmithKlein.com

Throughout all our work you will hear this repeated - navigation is king.

Every human on the planet has a concept of how the world works. Granted, they are all different. When we are presented with a new outcome that we did not expect, it takes time to integrate it into our world view.

The same is true of a website. If the navigation is outside the cultural metaphors or it keeps changing throughout the site, the visitor will have to stop to re-group. Your visitor's mind should stay on the central points of your site.

Put the navigation in one place on the page an keep it there on every page.

Organize the site around just a handfull of ideas and force the navigation to reflect those ideas.