Website Design
What makes a website work?
Your website must fit into your over-all business strategy. Just like any other part of your company, it must pay for itself.
True, almost everyone must have a website today, just to stay competitive. Please, do not make the mistake, however, of wasting your money on a site that will not bring you a return.
Think of your site as an automation tool. Computers can save you labor; they can free personnel from repetitive, error-prone tasks and they can give you the ability to serve your customer on an equal level to larger businesses. In short, they extend your creative arm. This is exactly what a website can and should do.
WME will work with you to make this happen. Together we will determine how to leverage this new and powerful tool to increase your return on investment.
Here are the dynamic functions that a website can perform for your business:
- provide your customers with 24/7 information about your company - freeing your staff's time
- advertising persistence - Spend the money once and it stays there. - It does not go away in a day or a month.
- graphic richness rivaled only by TV
- interactivity - Your customers can choose what they want to do.
- accessable from anywhere in the world - target markets previously impossible
- huge amounts of information relative to the cost - ROI
And WME can build it and train your staff in how to change it to keep it current with your changing business. You do not have to keep paying your web design firm.
The biggest complaint we received from our members was that they couldn't find anything on the [ old] BARA Website. There were limitations to the searching function and it just took too long to hunt down information. Furthermore, we simply outgrew our menu items and functionality.
Web Media Engineering offered the best vision for the BARA's Website functionality and capability, and the company's technology was more advanced than what we could find elsewhere.
But what impressed us the most was when the Web Media Engineering team came to the final selection meeting and unveiled a nearly completed, functioning Website for BARA. We were amazed at their speed and timeliness to put together the test site in just a few days. We knew then this was the company we wanted to do business with.
Mike Scott
Website committee chair for BARA's Board of Directors