Ecommerce
Collecting the Money
At the heart of any sale is the consideration, compensation - getting paid. On the Net it is usually done via the credit card.
"Card Not Present" means higher discount rates or the percent the merchant pays the credit card company, and so far, that is the only way to do it on the Net.
Unfortunately, it also means the merchant eats the loss if the sale is challenged by the consumer through his credit card. In the brick-and-mortar store, where the merchant has the customer's signature, the credit card system covers the loss.
Clearly a better way to collect needs to be found.
The biggest complaint we received from our members was that they couldn't find anything on the [ old] BARA Website. There were limitations to the searching function and it just took too long to hunt down information. Furthermore, we simply outgrew our menu items and functionality.
Web Media Engineering offered the best vision for the BARA's Website functionality and capability, and the company's technology was more advanced than what we could find elsewhere.
But what impressed us the most was when the Web Media Engineering team came to the final selection meeting and unveiled a nearly completed, functioning Website for BARA. We were amazed at their speed and timeliness to put together the test site in just a few days. We knew then this was the company we wanted to do business with.
Mike Scott
Website committee chair for BARA's Board of Directors